Photos: Tire Distributors of Georgia Flexes With Fun Marketing

Tire Distributors of Georgia Inc. tells customers that it doesn't intend to let corporate behaviors rule its business. Instead, Matt Leeper, vice president of sales and vendor relations, says the company focuses on "fun marketing, serious service." The fun was on full display in a recent monthly branded promotion: a photo contest to show how dealers were "Flexen with Nexen."

Leeper says Tire Distributors of Georgia rotates brand promotions every month.