MTD provides a glimpse into Big O Tires’ 2026 Convention & Trade Show in Louisville, Ky., including scenes from the general session at Omni Louisville, the trade show floor at the Kentucky International Convention Center and a stop at the Kentucky Derby Museum at Churchill Downs.
A look inside Big O Tires' 2026 strategy
Big O Tires added stores and grew sales in 2025, but leaders say improving customer retention and execution will be critical in a challenging market this year. Read MTD's exclusive conference coverage to dive deeper into Big O Tires' operational strategy for 2026.
Sara Welch is Modern Tire Dealer's managing editor. She is an award-winning journalist who covered agriculture in Ohio, Pennsylvania and West Virginia for 10 years and sports for five years before coming to MTD.
