On the Rise: Patrick Roarty

Patrick Roarty

Vice president of sales | ESTI Warehouse Inc. | Cinnaminson, NJ | Age: 29

What was your first job in the industry?

Territory route salesperson providing inflation, balancing, lifting and safety equipment to tire dealers throughout northern New Jersey. As I began to gain a following, I started building the northeast Pennsylvania territory with key commercial tire dealers.

What attracted you to the industry?

The family atmosphere many companies still maintain to this day. As I’ve heard many times before, “Once you’re in the tire industry, you can never get out.”

What is the biggest challenge you’ve faced in your career?

Finding new ways to differentiate myself and my company in the eyes of tire dealers. When multiple people are selling the same thing, it’s often the most creative go-to-market strategy that wins out.

Who has had the biggest influence on your career?

My father, Ed Roarty, has been the biggest influence on my career. He is the reason I am in the industry in the first place. Between relentless work ethic and an ability to identify the right customers to grow with, I have only scraped the surface of knowledge he possesses.

What is your biggest accomplishment in the industry?

The creation and execution of a new division within our company. In February of 2025, ESTI Warehouse Inc. officially launched its OTR division. What started out as an idea has quickly grown into a new, hands-on approach to training, education and ultimately the sale of OTR tools, products and materials. Order-taking is in the past. This signaled a new approach of, “consultative-selling,” to an industry that we felt was craving it.