On the Rise: Samantha Johnson

Samantha Johnson

Service Manager | Al's Tire Mart | Effingham, Ill. | Age: 33

What was your first job in the industry?

I started out selling cell phones for the company I work for. Then the receptionist job in the shop became available. I eventually became a service writer, then was promoted on to the service manager.

What attracted you to the industry?

I always had a passion for cars and horsepower. I loved going to the drag strip/race track in our local area and tinkering in the garage with friends on the weekends. I always hoped for a career in the automotive industry.

What is the biggest challenge you’ve faced in your career?

Being a woman in a male dominated field will always present a challenge. Getting taken seriously or treated as an equal in the beginning. I could get discouraged pretty easily, I was lucky enough to have a super supportive group of shop guys and co-workers backing me.

Who has had the biggest influence on your career?

My boss Joe and his father Mark. I worked alongside Mark for years and he taught me the tricks of the trade. I eventually took over his position and he was able to retire. Joe manages all aspects of the business but has always supported me in my career and helped shape me into the person I am. While we are a business, some days it feels more like a family. I will forever be thankful for starting my career in a family owned and operated shop.

What is your biggest accomplishment in the industry?

Being nominated for SEMA Businesswomen’s Network #SheIsSEMA spotlight and the #SheIsSEMA Woman of the Year award.

Tell us about your current job and responsibilities. How do you spend your workday?

I am the first person you make eye contact with when you walk in the door. I handle all the day-to-day operations, tire sales and I help you make the best decision on your vehicle and walk you through the repair process.

Tell us about your family.

I very recently got married to my husband Dylan. He is a lineman and together we have three kids, Mack, Lilly and Luke. We also have three dogs.

What is the most essential professional skill for someone in your job?

Hands down customer service. Being able to talk a customer through a purchase and help them feel at ease with it. Trying to always relate to a customer has always helped me tremendously.

What song takes you back to high school?

Forever it will be “Like A G6” by Far East Movement. My sister had a Pontiac G6 and the song still makes me laugh when I hear it.

If you could start a new career tomorrow, what would you do?

Radio. I originally went into college for radio broadcasting. Getting paid to talk and people will listen? Sign me up.

Do you live by inbox zero, or inbox disaster?

Inbox zero. My OCD will not allow that.

In the next 10 years, what will be the biggest change in the tire industry?

I'm excited to see what happens with the "Tweel." We have started seeing them on ag equipment in this area. It's a pretty cool concept. SEMA had a set up for color changing tires, which would be interesting for people wanting to really make show cars stand out.

What moment in life would you like to live over again?

My early 20s. No regrets. I just wish I wouldn't have taken things so seriously and enjoyed it more.

What hobby or activity helps you unwind?

Golf. I play in a lady’s league in my area on Monday nights. We also have a side-by-side and spend lots of time riding around. I like to travel as well. Being anywhere with an ocean view is a good way to unwind.

If it was your job to persuade new people to join the tire industry, what would be your best selling point?

The possibilities are endless with tires. It's also a career that has no limits. Things are changing every day and more and more options are becoming available. There’s always something to learn.

What’s one thing you would change about yourself?

I doubt myself more than I should. Lucky for me I am surrounded by a great support system.

Pick a celebrity and explain why you think he/she would be a great tire dealer.

I don't follow celebrity lifestyles much. I think an important part of being in this industry is having a great sense of humor.