On the Rise: Kelsey Chapin
Kelsey Chapin
Product marketing manager | Bridgestone Americas Inc. | Nashville, Tenn. | Age: 32
What was your first job in the industry?
I began my career in the tire industry as a channel marketing manager at Bridgestone. I focused on driving sales through the independent/wholesale dealer channel. To achieve this, I developed and executed targeted marketing and promotional plans for our consumer replacement tire brands, Bridgestone and Firestone. A major part of my role involved leading the management of our dealer portal, BridgestoneMarketing.com, as well as managing critical dealer programs from start to finish.
What attracted you to the industry?
I was drawn to the tire industry by the opportunity to drive tangible business results and make a direct impact on the independent/dealer channel. The role of a channel marketing manager at Bridgestone offered a unique challenge: to develop and execute marketing strategies that would not only sell products but also build strong, lasting relationships with a crucial network of dealers. This blend of creative strategy and business development, combined with the chance to analyze effectiveness and see the real-world outcomes of my work, was incredibly appealing.
What is the biggest challenge you've faced in your career?
Prior to joining Bridgestone, I worked at multiple agencies where I faced the challenge of simultaneously leading brand strategy for clients across vastly different industries. From major retail chains and healthcare products to consumer beverage brands and home improvement products, each business had a unique set of challenges and goals. Navigating these differences taught me that being a true strategic partner requires deep immersion — understanding each business’s unique value proposition, competitive landscape and customer mindset. The agility I developed during this time — along with the ability to lead diverse teams and manage complex budgets — is something I leverage every day to deliver results and drive success at Bridgestone.
Who has had the biggest influence on your career?
The biggest influence on my career has been my current manager, April Jones. Her leadership has challenged me to grow in ways I never expected and deepened my understanding of product marketing. April has a unique ability to push for excellence while fostering a supportive, collaborative environment — and that’s made all the difference. Because of her, and the incredible team I get to work with every day, I genuinely love what I do.
What is your biggest accomplishment in the industry?
One of the most meaningful accomplishments in my career was leading the go-to-market strategy for the launch of the Bridgestone Turanza EV tire featuring ENLITEN technology in 2023. This product marked a major milestone in innovation and sustainability for the company. While the launch was a collaborative effort across many teams, I’m proud to have played a key role in bringing it to market successfully. The project was honored with a Bridgestone Group Award — the highest recognition within the company — in the sustainable business category. Out of nearly 100 global nominations, it was one of only 12 selected for its innovation and impact. It was a powerful reminder of what’s possible when strategy, creativity and teamwork come together.
Tell us about your current job and responsibilities. How do you spend your workday?
As the product marketing manager for consumer replacement tires at Bridgestone, I lead the go-to-market strategy for all consumer product segments and launches. My day typically involves collaborating with cross-functional teams — including sales, planning, engineering, legal and supply chain — to ensure our product launches are not only innovative but also strategically positioned to resonate with both dealers and consumers.
Tell us about your family.
I have a wonderful husband and a one-year-old chocolate lab, May. They’re my everyday support system and the best part of my life outside of work.
What is the most essential professional skill for someone in your job?
In my role, cross-functional collaboration is absolutely essential. Product marketing sits at the intersection of many teams — sales, planning, engineering, legal, supply chain and external agencies — so being able to align diverse stakeholders around a shared vision is key. Whether it’s launching a new product or refining a go-to-market strategy, success depends on clear communication, mutual understanding, and the ability to bring people together to move the business forward.
What song takes you back to high school? (Include the artist)
"Cooler Than Me" by Mike Posner
If you could start a new career tomorrow, what would you do?
If I could start a new career tomorrow, I’d become a dermatologist. I’ve always been drawn to skincare and the science behind it, and I love the idea of helping people feel confident in their own skin. It’s a field that blends medical expertise with personal care, and I think it would be incredibly rewarding to make a real difference in someone’s health and self-esteem.
Do you live by inbox zero, or inbox disaster?
Inbox zero, all the way! Staying organized helps me stay focused and on top of everything. A clean inbox gives me a clear mind, and I enjoy the satisfaction of keeping things streamlined.
In the next 10 years, what will be the biggest change in the tire industry?
The biggest changes in the tire industry over the next 10 years will be driven by two core forces: sustainable innovation and digital integration.
What moment in life would you like to live over again?
If I could relive any moment, it would be my senior year of college. It was such a special time — being surrounded by close friends, making memories, and enjoying the last bit of freedom before stepping into the real world. I’d love to experience that sense of connection and carefree fun all over again.
What hobby or activity helps you unwind?
Golfing with my husband is my favorite way to unwind. It gets us outside and lets me completely disconnect from the day. Whether we’re playing a round or just hitting balls at the range, it’s the perfect mix of fun and relaxation.
If it was your job to persuade new people to join the tire industry, what would be your best selling point?
If I were trying to persuade someone to join the tire industry, I’d tell them it’s incredible to work on a product that literally carries life. Tires are essential to how people move through the world — whether it’s commuting, traveling or transporting goods. It’s easy to overlook, but they play a vital role in safety, performance and sustainability. Being part of an industry that’s constantly innovating and making a real impact on everyday life is both exciting and meaningful.
What's one thing you would change about yourself?
If I could change one thing about myself, it would be the constant pressure I put on myself to be productive. I always feel like I need to be doing something useful or crossing something off a list — even during downtime. It’s something I’m working on, because I know rest and stillness are just as important as getting things done!
Pick a celebrity and explain why you think he/she would be a great tire dealer.
I believe Denzel Washington would be a great tire dealer. His public persona is built on a foundation of unshakable integrity, wisdom and quiet authority — the three most critical qualities a customer looks for when making a safety-related purchase. He wouldn't just be selling tires; he'd be providing peace of mind and building a brand that customers would return to for life.