Bridgestone Develops Tires for New BMW EV

Bridgestone Corp. says it has developed "bespoke tires" for the BMW iX, the company's first all-electric vehicle since the BMW i3.

"The ultra low rolling resistance Bridgestone Alenza tires feature a host of cutting-edge technologies that perfectly complement the BMW iX's performance and character," say Bridgestone officials.

The tires feature Bridgestone's proprietary, lightweight ENLITEN Technology to reduce rolling resistance and overall vehicle weight.