Bill Hume Joins Atturo as Canada Sales Director

Dec. 7, 2022

Atturo Tire Corp. has named Bill Hume its Canada sales director. "Bill joins Atturo Tire's growing international sales team, with current members focused on Europe, the Middle East, Central and South America and Asia," say Atturo officials.

"Hume is an industry veteran with experience on both the manufacturer and wholesale side of the business and expanding Canadian market share for several major brands in the past."

Hume says he is confident that Atturo "will be a strong and competitive brand in the Canadian market that will be well-received across the country. We plan to offer Atturo Tire's full lineup across Canada. These products - especially our winter off-road and UTV tires - are a perfect fit for the Canadian culture and lifestyle."

Atturo officials add that the company, "with the guidance of Hume, is currently building dealer and distributor channels across Canada to ensure that customers in all regions will have access to (our) exciting lineup."

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