Keter Continues to Invest in Neoterra Line

Nov. 2, 2022

Keter Tire added 40 SKUs to its Neoterra line during 2022, Rick Phillips, the company's CEO, revealed during this week's Specialty Equipment Market Association Show.

Those 40 new sizes include nine SKUs for the Neotrax All Terrain, which Phillips says is Keter's fastest-selling light truck tire.

Keter will continue to expand the Neoterra line - which it launched several years ago - by adding 31 popular passenger and light truck tire sizes in 2023.

Phillips says the company also continues to add distribution. "Every year, we put new dots on the map. Our ideal customer is a dealer who does (both) retail and wholesale."

And Keter is planning to double its sales force in response to increasing demand for its products, he notes.