Atturo Tire Corp. is entering the powersports market, bringing two patterns inspired by its light truck tire lineup into the sport and recreational UTV categories.
The Trail Blade X/T SxS and Trail Blade Boss SxS tires will be on display this week at the 2022 Specialty Equipment Market Association (SEMA) Show. (Booth No. 44119.)
Even though they're inspired by the light truck tire lineup, Atturo says both tires are specifically designed for the demands of modern side-by-side owners, and their vehicles.
“Atturo may be new to the powersports market, but we will be a familiar name to the UTV consumer,” says Michael Mathis, president of Atturo Tire Corp. “Nearly every side-by-side owner already owns a truck and will be familiar with the Atturo brand from our years in the market, substantial consumer marketing, and success in motorsports."
Both of the new tires will feature steel belted radial construction to match the demands of today's modern side-by-sides. The more powerful machines have increasingly sophisticated suspension designs and demand a tire with modern construction. The steel belted construction along with advanced segmented aluminum molds means a stronger, more uniform tire that is durable and puncture resistant. Atturo says the tires also offer better grip compared to nylon-belted tires using two-piece mold designs.
The tread patterns utilized in Atturo’s initial SxS offerings are modeled after the successful light truck tire offerings, the Trail Blade X/T, and Trail Blade Boss. The SxS series of tires follow the same design cues of Atturo’s Trail Blade Family of tires, modeled off unique knife blade designs that are both stylish and functional.
“The Trail Blade X/T SxS is a highly tuned version of our light truck offering,” says Joe Gomez, Atturo's marketing manager. “This is a tread pattern that has proven to be successful in short-course racing and will be a highly versatile tire for the side-by-side market when it comes to mixed surfaces such as hard pack trails, light mud, sand, and can also be studded for ice and snow use.”
The Trail Blade Boss SxS is modeled after Atturo’s most aggressive offering in the LT lineup and is for the side-by-side owners facing the most challenging terrain. “The Boss has successfully finished both King of the Hammers and Baja, it is an overbuilt hardcore off-road tire that laughs at pretty much any terrain, and that is the same attitude we wanted to deliver to UTV owners in its side-by-side counterpart,” says Collin Mikottis, brand experience specialist for Atturo. “The SxS version of the tire has an even higher void ratio than the light truck version, and we are confident it can live up to the Trail Blade Boss pedigree.”
Atturo plans to use a similar strategy to launch its products into the powersports market as the company has used since entering the light truck tire segment in 2009. Atturo believes the best way to prove a tire’s worth is by putting it through the trials and tribulations of motorsports. The company is developing a contingency program for competitors in SCORE, Ultra4, Best in The Desert, Great American Short Course, Nor-Cal Rock Racing and more.
Dealers and distributors should watch for a series of print, digital and video assets, as well as events, to support the Atturo powersports program.
The Trail Blade X/T SxS is expected to be available in the fourth quarter of 2022 with the Trail Blade Boss SxS following in the first quarter of 2023. Both tires will be available in 14-inch and 15-inch wheel sizes from 28-inch through 35-inch diameters.