Burt Brothers Opens 15th Store

Sept. 22, 2022

An acquisition has allowed Burt Brothers Tire & Service Inc. to open its 15th store in Utah.

The newest location, at 241 W. 500 S in Provo, is the company’s southernmost store and it’s located in the hometown of Brigham Young University.

Jeremy Burt, one of the second-generation owners of Burt Brothers, says the company acquired the Provo store from another set of brothers: Lyle and Cory Brereton. Their father had started Brereton Automotive & Tire Co. more than 50 years ago.

Burt Brothers took over ownership on Sept. 1. Jeremy Burt says the Brereton brothers plan to “stay on to work and greet customers because they care most about their customers.

“They chose us because we’re both customer-oriented dealers and we put the customer first. They want to make sure that when customers come in, there’s a familiar face for the time being.”

All eight of the store’s employees have been retained by Burt Brothers, and Burt says more will be added as business growth warrants.

Burt says the store has 11 service bays and offers a mix of tires along with a full menu of automotive repairs. It also services a good number of fleets, including construction and delivery fleets that service the local community.

The store is currently undergoing some remodeling and updates to the showroom to make it match the comforts of other Burt Brother locations. Burt says all new shop equipment has already been installed.

Burt says the Breretons have been “good friends over the years,” and the Burt family had long wanted to do business in Provo, but out of respect for the Breretons had declined to open a store there. Instead, the Burt family had told the Breretons to “let us know when you’re ready” to exit.

“We’ve always wanted (a store) in the Utah County area. A lot of our current customers have their kids down at BYU,” he says, and they’ve wished for a nearby location to send their college-aged children.

Burt says the company’s continued growth is a testament “to our great team members. They’re the backbone of our business. They enable us to grow. When you come to work at Burt Brothers you have a career. There’s a path to move up and new stores make it a lot easier for our people to see that vision.”

There’s even more growth on the horizon. Burt says in 2023  the company is planning to begin construction on a new store in Tooele, Utah, — and there are other ground-up builds and acquisitions on the horizon.

About the Author

Joy Kopcha | Managing Editor

After more than a dozen years working as a newspaper reporter in Kansas, Indiana, and Pennsylvania, Joy Kopcha joined Modern Tire Dealer as senior editor in 2014. She has covered murder trials, a prison riot and more city council, county commission, and school board meetings than she cares to remember.