ASA Florida to Join Forces with Midwest Auto Care Alliance

Dec. 30, 2021

The Automotive Service Association (ASA) of Florida board of directors has announced that the organization will leave ASA and become the Florida Auto Care Alliance (FLACA). It also will join forces with the Midwest Auto Care Alliance (MWACA.)

ASA Florida says it will become the seventh affiliate to leave the ASA "after ASA dissolved affiliation agreements with their state and regional affiliates across the country. 

"ASA Florida will join forces with the Midwest Auto Care Alliance and other alliances, including ASA Northwest (soon to be Northwest Auto Care Alliance), ASA Illinois (soon to be MWACA Greater Chicagoland), ASA Pennsylvania (soon to be Mid-Atlantic Auto Care Alliance) and ASA Texas (soon to be Texas Auto Care Alliance). 

"ASA Arizona and ASA Ohio are also leaving ASA, but have not yet made an official announcement as to their future plans."

“Since ASA National announced the dissolution of the affiliate agreement, the ASA Florida leadership team has been working tirelessly to consider what’s best for Florida’s automotive service industry," says Brin Kline, president of ASA Florida and owner of Assured Auto Works in Melbourne, Fla.

"After much consideration, we are excited to announce that we will be joining the Auto Care Alliance and transitioning from ASA Florida to Florida Auto Care Alliance. The Auto Care Alliance is like a well-oiled machine. Joining forces with this powerhouse will allow us to offer our Florida members the benefits and support system that they need to succeed in this challenging business."

In September 2018, the ASA-Midwest affiliate - which was ASA’s second-largest affiliate at the time - left the ASA to form the Midwest Auto Care Alliance. 

"Since departing, MWACA has grown in membership numbers, as well as services, benefits and programs provided to its members and the industry. These same resources will be available to all Alliance members, including the newly formed Florida Auto Care Alliance."

“The addition of so many ASA affiliates to the Auto Care Alliance further proves the desire of leaders to have a member-focused and member-directed organization," says Sheri Hamilton, MWACA executive director.

"These leaders are listening to their members’ needs and making the bold move to change the brand of their long-time state and regional associations. We look forward to collaborating with Northwest, Texas, Illinois, Mid-Atlantic, and now Florida leaders and members on programs, events, services and benefits that are timely and relevant to automotive service professionals."

The changeover from ASA Florida to the Florida Auto Care Alliance will become effective on Jan. 1, 2022. 

Additional information will be available at or or by emailing [email protected].

Automotive service professionals can also join or request more information by visiting