Omni United has named Amy Coleman assistant vice president of marketing for its North American business.
In her new role, Coleman will lead all of Omni's marketing and advertising activities, as well as its public relations efforts.
"This move comes as the company is ramping up its marketing efforts to further grow its flagship brand – Radar tires - and appeal to a wider audience," according to Omni officials.
“Over the last five years, we have built a significant product range that's on par with some of the leading brands in the market and now we plan to shift our focus to marketing it and building the Radar brand," says Omni President and CEO G.S. Sareen.
Coleman has more than 20 years of automotive marketing experience. Prior to joining Omni, she led Fleetwood RV's marketing team for 15 years and then spent seven years handling marketing responsibilities at Toyo Tire U.S.A. Corp.
“I’m thrilled to be a part of the Omni family," she says. "I see tremendous growth opportunity for Omni and the Radar brand in the U.S. and globally."
