ATD Announces Hercules Esports Series Sponsorship

Oct. 19, 2021

American Tire Distributors Inc. (ATD) is teaming with Team Liquid, the world's largest esports team, to present the Hercules Tires Esports Invitational Series.

Hercules will become the first and only tire brand to sponsor a Rocket League competition. (Rocket League is an online game played by an estimated 99.5 million people worldwide.)

"The Hercules Tires Esports Invitational Series kicks off on October 20, and the two-part event will showcase 16 of North America’s most popular Rocket League teams," according to a recent statement.

Josh Simpson, senior vice president, proprietary brands, ATD, says the partnership will showcase the Hercules brand's commitment to engaging with new customers in innovative ways.

All invitationals will be broadcasted and live streamed on Team Liquid’s official Twitch ( There will be sponsored chat box giveaways, live action social media posts and a virtual tailgate. Teams will compete for up to a total of $20,000 in cash prizes.