Bridgestone Alenza AS Ultra Covers 70% of SUV/CUV/LT Market

Oct. 12, 2021

The new Bridgestone Alenza AS Ultra is Bridgestone Americas Inc.'s "most premium highway touring option for drivers looking for a luxury driving experience and year-round control from their SUV, CUV or truck."

Available in 49 sizes and covering 70% of SUVs, CUVs and light truck models released since 2010, the tire targets popular fitments like the BMW X7, Audi Q5, Lexus RX, Volvo XC90, Tesla Model X and Ford F-150.

“The Bridgestone Alenza AS Ultra tire leverages our latest innovations throughout its design and engineering to deliver premium highway touring performance for drivers looking to get the most out of their SUV, CUV or truck,” says Mirella Cielo, president, consumer replacement tire sales and marketing, Bridgestone Americas.

The tire is backed by an 80,000-mile limited warranty – "the longest offered within the Bridgestone tire portfolio and the SUV, CUV and truck tire market," according to Bridgestone officials.

"Featuring a next-generation, high-silica tread compound that contributes to improved wet and winter performance, the Bridgestone Alenza AS Ultra is engineered for controlled handling year-round. The proprietary tread design also includes snow vices for additional grip on snowy roads and Bridgestone QuietTrack technology -  small strategically placed serrations that break up tread pattern noise - for a quiet and comfortable ride. 

Bridgestone officials say the Alenza AS Ultra "builds on the success of the Bridgestone Dueler H/L Alenza Plus, offering a 13% improved acceleration in wet conditions, 14% improved braking on dry roads and 10% improved braking in snow."