Gfk Hires Tire Industry Veteran Miguel Quiros

Jan. 13, 2023

Tire industry research firm Gfk US has hired tire industry veteran Miguel Quiros to be its vice president of market intelligence.

According to Gfk officials, Quiros will manage Gfks’ manufacturer relationships, helping clients “fully leverage Gfk data in all aspects of their business." 

“Miguel has an unmatched knowledge of the industry, from every perspective,” says Neil Portnoy, managing director of Gfk’s POS Tracking Tires team.  

“He understands how to apply data to arrive at the most informed business choices possible.”  

Quiros spent 30 years at Goodyear Tire & Rubber Co. and rose from consumer sales to general manager of category and planning for Goodyear's company-owned retail stores. He led the launch of products to the North American market and aided in the implementation of retail category management.  

More recently, Quiros held executive roles at Monro Inc. and Pep Boys – Manny, Moe & Jack. While there, he helped implement market-back category strategies - leveraging syndicated data and worked closely with tire manufacturers.