Mickey Thompson Unleashes Dodge Challenger's Power

March 21, 2023

Mickey Thompson Tires & Wheels is supplying tires for what it calls “the world’s quickest, 0-60 production car.”

The company is outfitting the new 2023 Dodge Challenger SRT Demon 170 with a modified version of its popular ET Street tire, helping turn the car’s “945 foot-pounds of torque into traction,” according to Mickey Thompson officials.

The new Challenger SRT Demon 170 can go from zero to 60 mph in 1.66 seconds.

“Nobody puts power to the ground like Mickey and nobody creates power like Dodge,” notes Dominick Montouri, president of Mickey Thompson.

“Dodge values record-breaking performance as much as we do and they truly broke every barrier with this vehicle.”

“A relationship born at the dragstrip, the two companies began development of a modified version of Mickey Thompson’s popular ET Street P315/50R17 months prior to the Challenger SRT Demon 170 project kick-off,” say Mickey Thompson officials.

The tire’s additional tread grooves “improve on street performance, allowing the Demon 170 to switch from the strip to the street without the need for tire modifications.”

Mickey Thompson also “developed an ET Street Front 245/55R18 to create a staggered fitment designed to transfer power to the rear tires – allowing for reduced weight, lower rolling resistance and improved dynamic and handling balance to put the Challenger SRT Demon 170’s power to the ground when it creates more than 2Gs of force at launch.”

“The Mickey ET Street Rs hook so hard it allowed us to get much more aggressive with our suspension and trans-brake tuning,” says Tim Kuniskis, Dodge brand CEO, Stellantis.