Bridgestone Develops 75%-Recycled Tire

April 6, 2023

A new, demonstration run of Bridgestone tires feature 75% recycled and renewable materials.

These include synthetic rubber made with recycled plastics and natural rubber harvested from guayule harvested in Arizona.

Bridgestone Americas Inc. officials say the company has "completed production of 200 demonstration tires and is pursuing joint evaluation with automakers for use on next-generation electrified SUVs and crossovers."

The tires were designed and engineered at Bridgestone's Americas Technology Center in Akron, Ohio, and manufactured at the company's Aiken County, S.C., consumer tire plant.

"The production and development of a 75%-recycled and renewable materials tire technology marks a significant milestone as we accelerate our progress toward using fully sustainable materials in our products by 2050," says Paolo Ferrari, president and CEO of Bridgestone Americas.

This past February, Shu Ishibashi, Bridgestone Corp.'s CEO, announced that Bridgestone is pursuing development of a passenger tire that contains 90% recycled and renewable materials.