Michelin Rolls Out BFGoodrich Brand Campaign

April 12, 2023

Michelin North America Inc.'s BFGoodrich brand has launched a global brand campaign, titled "Your Next."

The campaign focuses on car builders and overlanders who use BFGoodrich products.

“Our community lives life with a ‘built, not bought’ mindset that makes them uniquely capable of taking on the toughest of challenges,” says Jordan Tucker, global director of marketing for BFGoodrich.

“We’re excited to share a campaign that celebrates BFGoodrich Tires’ enablement of our consumers’ adventures.”   

 The digital-led campaign is based around two short films shot in Australia and California.