Sentury Tire USA has launched the Bandit light truck tire line under its Delinte brand.
Tires in the line target SUVs, CUVs and light trucks.
The Bandit light truck tire line consists of the Bandit H/T, a highway-terrain tire; the Bandit R/T, a rough-terrain tire; the Bandit XT, a hybrid tire; the Bandit A/T, an all-terrain tire; and the Bandit M/T, a mud- terrain tire.
“We’re excited to be launching the Bandit Series campaign for our partners to affirm our commitment to quality products that supply their customers’ demands,” says Maxwell Wee, executive vice president of Sentury Tire USA.
The Bandit light truck tire line offers 50,000-mile to 55,000-mile mileage warranties and road hazard coverage.
Tires in the line have earned 3-Peak Mountain Snowflake certification.
The line will launch with a series of print ads, digital marketing campaigns and point-of-sale displays. In addition, Bandittires.com will direct users to a specific landing page where those interested can sign up to be dealers and start selling the Bandit series with marketing campaigns and support, according to Sentury Tire officials.
