Discount Tire has announced a multi-year partnership with Chicago Fire FC soccer team.
"This leading national tire and wheel retailer became a presenting sponsor of the team in collaboration with Continental Tire, naming Discount Tire the Official Tire Retailer for the 2024-2026 seasons," Discount Tire officials said in a statement.
Discount Tire will supply branding and tire safety tips integrated into the Chicago Fire FC’s stadium and collaborations between the two companies on social media.
“Local Chicago Fire FC fans have benefitted from the quality service and expertise of our tire technicians since 1995,” says Tom Williams, chief experience officer at Discount Tire.
Discount Tire is also the official tire retailer of Major League Soccer (MLS), in its 29th season, including the MLS All-Star Game presented by Target and the MLS Cup presented by Audi.
