Big Brand Owner Closes Recapitalization
Private equity firm Percheron Capital has closed on a $1.625 billion recapitalization of Big Brand Tire & Service.
Based in Moorpark, Calif., Big Brand Tire & Service has more than 250 retail stores, making it the sixth largest independent tire dealership in the United States, according to the 2025 MTD 100.
The recapitalization was completed through a single-asset continuation vehicle formed to accelerate the company's next phase of industry-leading growth. The transaction was significantly oversubscribed and co-led by funds managed by Blue Owl Capital, ICONIQ and Warburg Pincus.
Since Percheron Capital first invested in Big Brand Tire & Service four years ago, the dealership "has achieved transformational growth, expanding revenue more than tenfold and profitability more than fifteenfold.
"In partnership with Percheron, Big Brand advanced its proprietary EDGE Intelligence operating system into a powerful enterprise-grade platform, built a high-velocity programmatic M&A and integration engine, and amplified its market-leading organic growth."
In an exclusive interview earlier this year, Joe Buscaglia, CEO of Big Brand Tire & Service, told MTD that the dealership plans to quadruple its store count within the next five years.
Big Brand Tire & Service has added more than 230 stores over the last four years.
Big Brand Tire & Service’s M&A team “is producing more than 30 NDAs (non-disclosure agreements)” with prospects “every month," said Buscaglia. "We’re closing five deals a month, which means roughly 10 stores a month.”
"We are incredibly proud of what Big Brand has accomplished and are excited to continue building on this very successful partnership," says Chris Lawler, co-founder and managing partner of Percheron.
"Big Brand exemplifies our investment model - proprietarily sourcing high-quality, essential services businesses in durable growth markets, building scalable infrastructure to support their acceleration and expanding them rapidly through high-velocity M&A and leading organic growth. A core element of our model is generating meaningful liquidity for our investors early in a fund's life and we are pleased that this transaction reflects that discipline."
"Big Brand is a clear demonstration of Percheron's repeatable approach to operationally intensive value creation," adds Chris Collins, also a co-founder and managing partner at Percheron. "Our singular focus on essential services allows us to deploy purpose-built teams, technology and capabilities that systematically create category-defining businesses in partnership with exceptional management teams. We are especially grateful for our continued partnership with Joe Buscaglia, CEO of Big Brand, and the world-class Big Brand team."