Point S Rolls Out Recruitment Website

Point S USA has launched JoinPointSTire.com, a site designed to "clearly communicate how the cooperative works and why it is different," say Point S officials.

"The site highlights real stories from members, explains the financial and operational benefits of joining and provides a simple way for interested dealers to connect with Point S."

Point S USA also has expanded its recruitment team, bringing on two dedicated regional recruiters based in Ohio and Iowa. "Their role is to meet with prospective members face-to-face, using a straightforward recruitment deck that answers the questions independent owners want to know most."

"We’ve revamped the entire experience when meeting with a prospective member," says Jim Richards, national recruitment manager at Point S USA. "Our recruitment materials are built around the real questions owners ask. No gimmicks, no fine print - just clarity and support."

"The strength of Point S comes from the independence of our owners," says Point S USA CEO Walter Lybeck. "They keep their name, their relationships (and) their legacy. In return, they gain buying power, marketing support and shared tools that help them scale sustainably."

Point S USA has added 49 new stores so far this year, including expansion into the state of Illinois, bringing the network to more than 450 locations nationwide.