Sullivan Tire Partners With Hockey Team

Sullivan Tire Co. Inc. is partnering with the Boston Fleet of the Professional Women’s Hockey League.

The Norwell, Mass.-based dealership is sponsoring the team’s Fleet Pro Series, a dedicated youth development program "designed to empower the next generation of women hockey players," according to Sullivan Tire officials.

"The Fleet Pro Series will invite girls' youth hockey teams from the Boston area to 10 exclusive events where Boston Fleet players will lead specialized practices and drills during 50 minutes of ice time. Each session will include a 20-minute photo and autograph session."

"As a company deeply rooted in the Boston community, we see this partnership with the Boston Fleet as a fantastic opportunity to support the growth of women’s professional sports locally and make a tangible difference in the lives of young athletes,” says Paul Sullivan, vice president of marketing at Sullivan Tire.

“This partnership and specifically, our alignment with the Fleet Pro Series is our commitment to community in action. We are directly investing in the next generation of women hockey players, helping to empower them both on and off the ice.”

During a recent Fleet Pro Series event in Canton, Mass., Boston Fleet players and members of the Boston Junior Terriers girls’ youth hockey team took part in the filming of a Sullivan Tire TV commercial.

Sullivan Tire is one of the largest independent tire dealerships in the U.S., according to the 2025 MTD 100.