VIP's Lynn Campbell Retires

Lynn Campbell, VIP Tires & Service's director of marketing, advertising and CRM, has retired from the Auburn, Maine-based dealership.

Campbell began her career at VIP Tires & Service, one of the largest tire dealerships in the United States, in 2016 and was appointed to her most recent role with the company in 2017.

"Since then, she has successfully mapped out a creative business vision for VIP and revamped the company’s digital presence across various platforms," according to VIP Tires & Service officials. "This strategy helped drive brand equity and sales growth.

"As VIP's marketing department has grown under Lynn's leadership, she has served as a mentor to VIP's team of advertising and marketing experts. Lynn's hard work led to her being named as the 2025 recipient of VIP's Presidential Award, which honors the employee who - above all others - lives the VIP culture, serves others and delivers top performance.

"Moving forward, Lynn will work as an independent consultant with clients seeking branding and marketing expertise."

Colleen Chassie, who has worked at VIP Tires & Service as digital marketing manager and senior marketing manager for the last eight years, will transition to lead the dealership's marketing, advertising and CRM functions as director.