TBC Rolls Out Doral Powerline
TBC Corp. has launched its all-new Doral powerline, which includes a new passenger touring tire, a new rugged-terrain tire and other products.
"The Doral Powerline catalog includes touring, UHP, and varying terrain tires for CUVs, SUVs, pickup trucks and passenger vehicles," say TBC officials. "It now offers nearly 200 SKUs ranging from 15 to 20 inches."
The Doral Elite Edge A/S passenger touring tire features "a wider center rib and four large water channels that deliver reliable handling in both wet and dry conditions, while a staggered tread design minimizes road noise," according to TBC officials.
The Rugged Path RT features aggressive tread blocks, deep grooves for stability,and 3D siping technology for enhanced grip. "Additionally, its chip-and-cut-resistant compound ensures long-lasting performance in winter, off-road and cold weather."
The Journey HT Highway-Terrain has been built for durability and confident handling.It features enhanced lateral channels and "high-precision sipes that quickly evacuate water and improve grip and wet traction, with a streamlined contour that evenly distributes pressure."
The Road Ranger AT All-Terrain offers aggressive traction and durability for on and off-road adventures. The tire's "squared-off profile maximizes contact and pressure distribution. Reinforced tread and extended shoulder lugs enhance grip and protect sidewalls on loose terrain."
"To support our customers in driving local demand, TBC’s wholesale marketing team created a robust Doral Tires-branded marketing activation tool kit equipped with showroom display tools and ready to use digital assets - from social posts to web banners - designed to help retailers confidently launch and elevate the Doral brand in their communities."
All Doral powerline products include a competitive tread warranty ranging from 50,000 to 60,000 miles.
"TBC Wholesale customers depend on us to listen to their feedback and improve our offerings so we can deliver more robust product portfolios that increase their speed and ease of doing business,” says Bill Schafer, chief revenue officer, TBC Wholesale. “This portfolio enables us to provide customers with a broader range of tire sizes and improved tire technology - all while maintaining the trusted products they've relied on us for - for the past 70 years.”
