Bridgestone Rolls Out Sport EVO

Bridgestone Americas Inc. has launched the Bridgestone Sport EVO tire, "engineered for responsive steering, extended longevity and confident wet performance."

The tire is available in 124 total sizes - 41 more than the previous Potenza Sport tire - "delivering significantly expanded coverage to meet market demands," say Bridgestone officials.

The Potenza Sport EVO tire is now available for purchase in the United States and Canada.

"Building on the success of its predecessor, the Potenza Sport EVO tire integrates ENLITEN Technology, featuring an advanced tread compound engineered to help resist premature and irregular wear, combined with responsive steering."

“The Potenza Sport EVO is engineered for drivers who seek a stronger connection to the road,” says Todd Chapman, senior manager, consumer OE product strategy, Bridgestone Americas.

“By integrating ENLITEN technology, we’ve created a tire that balances precise steering and handling with the durability performance drivers demand.”