Bridgestone Celebrates 100 Years of Firestone Complete Auto Care
Key Highlights
- Bridgestone is preparing to celebrate Firestone Complete Auto Care's centennial anniversary with new initiatives, promotions and community projects throughout the year.
- The company will release an annual 'state of auto care' report, a digital archive highlighting the brand’s history and achievements and a donation to the Boys & Girls Clubs of America
- Firestone Complete Auto Care will offer special anniversary promotions for customers and will promote Firestone’s reputation of quality and community service.
Bridgestone Retail Operations will celebrate the 100th anniversary of Firestone Complete Auto Care through a series of new initiatives, special events and promotions.
“When Harvey Firestone established the first network of Firestone service stations in 1926, he helped pioneer the automotive care industry and set us on a course of innovation as the automobile evolved,” says Marko Ibrahim, president of Bridgestone Retail Operations. “Over the past century, Firestone Complete Auto Care has become a trusted neighbor and dependable resource in communities across the nation. We are grateful to our customers past and present and look forward to continuing this journey together for another 100 years.”
To celebrate the centennial, Firestone Complete Auto Care will introduce new initiatives and promotions throughout the year, including an inaugural report on the state of auto care, an online history archive and a special project with the Boys and Girls Clubs of America.
The state of auto care report will become an annual release and will gather data from Firestone's 1,800+ retail locations, according to officials. It will highlight top customer trends and "actionable insights to help drivers stay informed and save money."
For the first time, the company is also launching Firestone Complete Auto Care’s 100-year history through "an interactive digital archive showcasing the brand’s foundational origins, landmark achievements and pioneering innovations that remain relevant today." In addition, through its continued partnership with the Boys & Girls Clubs of America, Firestone Complete Auto Care will donate its 100th Driving Great Futures passenger van to ensure "more kids have reliable transportation to and from their club."
The company will also roll out special anniversary offers and promotions for its customers. More information on Firestone Complete Auto Care can be found at firestonecompleteautocare.com/since-1926.