Belle Tire Launches Community Campaign
Key Highlights
- Belle Tire's "Team Tire Team" campaign involves surprise vehicle services like tire replacements, windshield repairs and battery installations during community activations.
- Company officials emphasize that their focus extends beyond vehicle servicing to community support, safety and building customer relationships.
- Belle Tire has grown to 200 locations, providing comprehensive vehicle maintenance and free services such as flat tire repair, tire rotations and brake checks.
Belle Tire is promoting driver safety while giving back to its communities through the new "Team Tire Team" campaign.
"During recent activations, team members surprised drivers in need with on-the-spot vehicle services including new tires, windshields, batteries, oil changes and more, showcasing Belle Tire's commitment to keeping drivers safe and moving," say company officials. "The campaign highlights Belle Tire's complete car care expertise while reinforcing the personalized service and community-first approach that has defined the company for more than a century."
Founded in Detroit in 1922, Belle Tire has grown to 200 locations across Michigan, Ohio, Indiana and Illinois. The company specializes in tires, wheels and complete vehicle maintenance while also offering complimentary services including free flat tire repair, free air, free tire rotations and balancing, free alignment and brake checks and free lifetime maintenance with tire purchases.
During a recent campaign activation in Naperville, Illinois, team members identified drivers in need and provided on-the-spot vehicle assistance, including new windshield wipers, new windshields, sets of four new tires, new batteries and more.
“At Belle Tire, taking care of customers means doing more than simply servicing vehicles," says Don Barnes, president and "chief tire guy." "It means showing up for our communities, solving problems and helping drivers stay safe and confident wherever the road takes them. The Team Tire Team campaign highlights the expertise, care and commitment our team members bring to every customer interaction, whether that's in our stores or out in the community.”
The "Team Tire Team" campaign is currently running across Michigan, Ohio, Indiana and Illinois.