Midas Campaign Enters Next Phase
Key Highlights
- William Zabka stars in Midas' new campaign emphasizing tire care and service quality.
- The campaign promotes Midas's industry-leading tire expertise and a new oil change bundle in the U.S. and Canada.
- Ads are featured across TV, digital, social media, and other channels to reach a broad audience.
- The campaign continues to build on the brand's message of craftsmanship, discipline, and confidence.
- This initiative aims to reinforce Midas's position as a trusted provider of tire and vehicle maintenance services.
Midas is rolling out the next phase of its year-long "Midas is the Best" campaign, which will spotlight tires.
The campaign features actor William Zabka of movie "The Karate Kid" and TV show "Cobrai Kai."
"This chapter shifts the spotlight to tires, highlighting Midas' industry-leading tire expertise and value, and debuts to reinforce their latest U.S. and Canada oil change bundle promotion," say Midas officials.
"Building on the national campaign's launch earlier this year, this next installment continues to position Zabka as the embodiment of the modern Midas master technician with precision, discipline and confidence, but this time applying that same craftsmanship to tire care."
The new ads are running in both the U.S. and Canada across TV, digital, social media and other channels.