Firestone Supports Boys & Girls Clubs in 'Great American Road Rally: Celebrity Edition'

Firestone Complete Auto Care is celebrating 100 years of Route 66 and its retail operation through a reality charity series.

Key Highlights

  • Firestone Complete Auto Care is an official vehicle sponsor for the "Great American Road Rally: Celebrity Edition."
  • The series celebrates Route 66's 100th anniversary and Firestone's 100th year in retail service.
  • Firestone's support helps raise charity funds while supporting the mission of the Boys & Girls Clubs of America.

Firestone Complete Auto Care will support the Boys & Girls Clubs of America as an official vehicle sponsor in the upcoming reality competition series Great American Road Rally: Celebrity Editionhosted by Ian Ziering. 

The series, which premiered Sep. 16 on The CW, "follows 10 celebrity-driven vehicles as they journey along historic Route 66 in celebration of the iconic highway's 100th anniversary," according to officials.

"Each celebrity team represents a charitable organization and competes in challenges while helping raise awareness and funding for their chosen causes. Firestone Complete Auto Care will support the Boys & Girls Clubs of America and its mission to help young people reach their full potential." 

While Firestone Complete Auto Care’s participation in “Great American Road Rally: Celebrity Edition” supports the Boys & Girls Clubs of America, it also commemorates two major milestones – 100 years of Route 66 and its own 100th anniversary in retail service.

Firestone Complete Auto Care is celebrating its anniversary through promotions and events across its 1,800+ U.S. locations, say officials.

Sign up for our eNewsletters
Get the latest news and updates