Tire Pros recently brought together over 600 franchisees, vendor partners and industry experts for its 2026 conference in Orlando, Fla.

Centered on the theme of "momentum," the event "focused on helping dealers accelerate business growth by navigating change, building trust and earning loyalty in an automotive industry that continues to evolve at a rapid pace.

"Momentum is more than a theme," said Greg Bell, president of Tire Pros. "It's a mindset that empowers our franchisees to embrace change, strengthen customer relationships and build lasting loyalty in their communities. Throughout the conference, we focused on providing practical strategies, tools and insights that help independent dealers confidently navigate today's challenges while positioning their businesses for future success." 

The network's general session focused on preparing dealers for change within the tire industry, including through the evolution of technology and how operators can adapt their businesses to changing consumer expectations. 

Leading manufacturers and suppliers also displayed new products and technologies at the conference's tradeshow, allowing attendees the chance to network with vendor partners. Also during the event, Jim Knight emphasized the importance of creating high-performing teams and strengthening customer relationships during his keynote speech.

Breakout sessions provided educational opportunities for dealers to learn more about topics such as artificial intelligence in automotive, the evolution of ADAS, training opportunities and legislation impacting the industry.

"The conversations and insights shared throughout this conference demonstrated the power of momentum," said Bell. "By helping our franchisees navigate change, build trust and earn loyalty, we're reinforcing what makes independent dealers successful and ensuring they have the support needed to grow for years to come."