New Firestone Pathway AS Covers 77% of Market

The new Firestone Pathway AS, available in 73 sizes, provides the broadest vehicle coverage of any Firestone tire.

The new Firestone Pathway AS, available in 73 sizes, provides the broadest vehicle coverage of any Firestone tire.

"Designed for everyday drivers, the all-season touring tire combines dependable performance, long tread life and value, backed by a 65,000-mile limited mileage warranty," say Bridgestone Americas Inc. officials.

"Consumer feedback played a pivotal role in shaping the development of the Firestone Pathway AS, with a focus on improving wet traction, tread life and ride comfort compared with its predecessor. Originally planned for 48 sizes, the lineup was expanded by 25 additional sizes during development to maximize market coverage, helping Firestone reach nearly 77% of registered vehicles."

Features of the tire include a tread compound that is optimized for longevity, boasting "additional sipes and an optimized see-through void help the tire wear more evenly and maintain traction over time" and deep interlocking 3D sipes to provide dependable traction across a variety of weather conditions.

In addition, the Pathway AS tire "is designed to deliver a confident, well-rounded driving experience. Its wear resistance helps support long-lasting performance, while low rolling resistance contributes to fuel-efficient performance on internal combustion engine vehicles. Together, these features provide dependable all-season performance for everyday driving."

The new Firestone Pathway AS is available nationwide and includes fitments for the Toyota Camry, Toyota RAV4, Subaru Outback, Jeep Grand Cherokee and Chevrolet Equinox.

"Most drivers want a tire they can depend on," says Leslie Sawyer, senior product design engineer, Bridgestone Americas. "The Firestone Pathway AS is designed to deliver reliable performance and long-lasting value, giving drivers the confidence they need in everyday driving situations."

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