Tire Group International LLC (TGI) is building on its Cosmo Tires brand by introducing three new tire models for modern sedans, CUVs and SUVs.

The company is bringing the new models – Nova Tour, Rapido and Charge – to the U.S. market, adding 117 new SKUs and 44 new sizes to the Cosmo Tires portfolio, say TGI officials.

The new lineup of tires aims to reinforce "the brand’s commitment to delivering premium features, standout styling, long mileage and exceptional value to today’s drivers."

With more product launches scheduled for the third and fourth quarters of this year, TGI's new offerings are designed to provide dealers and consumers tires that balance comfort, performance and adaptable technology.

“Today’s drivers expect more from a tire brand,” says Mark Lindsey, CSO of TGI. “They want performance, they want reliability, they want style – and they want a brand they actually connect with, and the Nova Tour, Rapido and Charge are engineered for the real world but designed with the Kool Kat mindset. Cosmo continues to deliver more than just excellent tires; we deliver a true lifestyle product.” 

Nova Tour

The Nova Tour, engineered for "smooth all-season touring performance," features technology for enhanced wet traction, improved stability and reduced road noise. The tire is also equipped with Quiet Kat Technology featuring Geometric Isolation for reduced road noise and includes a 50,000-mile limited treadwear warranty with road hazard protection.

Rapido   

"Developed for drivers looking for sporty styling, responsive handling and dependable all-season confidence" and more "aggressive aesthetics" for everyday drivability, the Rapido tire model offers responsive steering and enhanced road feel, an optimized tread pattern for balanced wet and dry traction and a smooth highway ride with reduced irregular wear. The tire also includes a 40,000-mile limited treadwear warranty with road hazard protection.

Charge

The Charge model, designed for modern sedans, crossovers and sport utility vehicle applications, "delivers stability, efficiency, ride comfort and confident all-season handling," according to TGI officials. The Charge tire features an advanced all-season tread compound, increased wet grip and dependable handling, a long-wearing tread design for extended mileage and a 50,000-mile limited treadwear warranty with road hazard protection.

The new products, available now through authorized Cosmo Tires dealers and distributors, are intended to build on the company's ongoing strategy of product innovation, performance and lifestyle branding. Read MTD's recent Mid-Year Q&A story to learn how TGI is focusing on new product launches, partnerships and dealer support for the coming year.