Butler Tires Partners With Tire Discounters to Take Butler Format Nationwide

June 2, 2022

Atlanta, Ga.-based Butler Tires and Wheels has formed a partnership with Tire Discounters Inc. that will bring Butler's "ultra-high performance and wheel centers to cities around the nation."

Butler will continue to serve the greater Atlanta area, but "powered by Tire Discounters," the dealership's reach "will expand further, providing a greater footprint, depth of product and even more service offerings," according to Butler officials.

The agreement with Cincinnati, Ohio-based Tire Discounters, which has more than 170 locations, "will increase Butler's accessibility nationwide, allowing customers all around the nation to get 'Butlerized.'"

Founded in 1979 as a family-owned and operated business, Butler specializes in ultra-high performance tires, custom wheels and vehicle customization.

It currently has four locations in the Atlanta area - Marietta, Austell, Buckhead and Alpharetta.

"Finding a like-minded company with the same values and unwavering commitment to quality and service was no easy task," says Craig Dobrin, vice president of operations for Butler.  "I'm excited for what's to come and couldn't be happier to be expanding alongside my partners Dani Freedman, vice president of marketing, and Gary Port, vice president of sales, for Butler.

"Atlanta has been our home for more than 40 years and will continue to be, but our team felt it was time to share our offering with the nation. This partnership with an industry leader like Tire Discounters builds on our ambition to become a leading source to fuel America's demand for high-performance tires, wheels and accessories."

Anna Wood, Tire Discounters' managing director, says Butler "is a natural alignment."

"This partnership opens an incredible number of possibilities for what we can do together," says Jamie Ward, Tire Discounters' president and CEO. "We are looking forward to bringing the Butler experience to our customers and others across the nation."