American Tire Distributors Inc. (ATD) has announced that Hercules Tires will be the title sponsor of the Sun Belt Football championship game to be broadcast on Saturday, Dec. 3, on ESPN.
The 2022 Hercules Tires Sun Belt Football championship game will be held in Troy, Ala., as the East Division Champions in Coastal Carolina will take on the West Division Champions in Troy at 3:30 p.m. EST.
Negotiated by Sun Belt multimedia rights partner Van Wagner in 2021, the multi-year agreement marks one of the largest sponsorship agreements in Sun Belt history and has allowed Hercules Tires an integrated marketing presence throughout the year, according to ATD officials.
“Our sponsorship provides Hercules with the opportunity to have our brand reach millions of college football fans nationwide through ESPN and in key U.S. markets where the Hercules brand is looking to grow,” says Joshua Simpson, president, Hercules Tires.
