Pirelli North America Supports Berry College Nature Project

Jan. 17, 2022

Pirelli Tire North America Inc. announced that it is partnering with the Berry College Longleaf Pine Project, a collaboration between the college and The Nature Conservancy in Georgia to restore rare and essential longleaf pine habitat, just north of Rome, Ga., a few miles away from Pirelli’s U.S. factory. 

According to Pirelli, the mountain is part of the Berry College campus and is home to one of the few remaining relict stands of Mountain Longleaf Pine. Longleaf pine forests once occupied more than 92 million acres throughout the southeastern U.S. and now cover only about 2% of the original range.

The company added that one of the key pillars of Pirelli’s global sustainability strategy is to create value for the local communities in which the company operates.