ERANGE EV Tires partners with 4ocean to tackle plastic and trash pollution

    May 9, 2025
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    681e415712c6dc6d80f0b374 Sailun Tire Americas May Sponsored Content Image V

    In today’s world, sustainability is more than just a buzzword — it’s a necessity. As the ongoing plastic and trash pollution crisis threatens marine ecosystems, businesses and individuals alike are increasingly called upon to take meaningful action. Recognizing this urgency, ERANGE EV Tires has teamed up with 4ocean, an environmental organization dedicated to cleaning our oceans, to launch the Partnership with Purpose campaign. This powerful initiative connects everyday consumer choices with tangible environmental action. 

    For every ERANGE EV tire sold in North America, 2 pounds of plastic and trash will be removed from oceans, rivers, and coastlines. This partnership highlights how a simple action, like purchasing a tire, can contribute to real, lasting environmental change and provide an easy way for individuals to play an active role in protecting the planet. 

    A COMMITMENT TO SUSTAINABLE INNOVATION 

    Plastic pollution is a growing crisis, with an estimated 40 million metric tons of plastic waste entering the ocean every year. By 2050, that number could more than double, making it one of the most urgent environmental challenges of our time. The scale of the problem can feel overwhelming, but it also serves as a call to action — one that ERANGE is addressing head-on with their Partnership with Purpose. 

    “At ERANGE, we believe that sustainability goes beyond the road — it’s about making a lasting impact,” said Ron Dolan, President of Sailun Tire Americas. “We’re thrilled to partner with 4ocean. ERANGE tires are already made with sustainable materials using our EcoPoint³ technology, so adding this initiative just makes sense. We believe our retailers — and their customers — will be just as excited about this positive step for the environment as we are.” 

    HOW THE PARTNERSHIP WORKS 

    With ERANGE’s EcoPoint³ technology, their tires offer superior performance, lower rolling resistance, and enhanced efficiency — making them the ideal choice for electric vehicles. 

    But now, each ERANGE tire purchase does more than just contribute to a smoother, more sustainable ride. It also directly supports global ocean cleanup efforts by funding the removal of plastic waste. 

    4ocean has been at the forefront of ocean conservation since 2017, with its dedicated cleanup teams having removed over 40 million pounds of plastic and trash from waterways worldwide. These teams operate full-time in areas like the U.S., Guatemala, and Indonesia, collecting debris such as abandoned fishing gear, plastic and other trash that accumulates along shorelines. 

    Through this collaboration, each ERANGE tire purchase directly contributes to the ongoing cleanup of oceans, rivers, and coastlines. While the removal of two pounds of plastic and trash per tire may seem small at first, the collective impact of thousands of consumers making this simple choice adds up to significant global change. This partnership proves that even small actions, when scaled, can create lasting environmental benefits. 

    JOIN THE MOVEMENT 

    The Partnership with Purpose is more than just a corporate initiative — it’s a call to action for anyone who wants to make a difference. With every ERANGE tire purchase, consumers are not only investing in a high-performance, sustainable product, but they are also actively supporting the cleanup of the oceans. 

    ERANGE EV Tires is proud to team up with 4ocean in the Partnership with Purpose campaign — and you can too. Because together, we have the power to drive change. Learn more at 4ocean - Go Sailun. 

    For more details on ERANGE EV Tires — or to purchase a set for yourself — visit ERANGE Tires or gosailun.com. 

    Help make a difference, one tire at a time, with ERANGE and 4ocean.