Uniroyal Tires Earns Its Legacy of Reliability and Value

For more than 130 years, Uniroyal Tires has been a respected name on the road, delivering reliable performance and honest value to drivers across North America. Today, Uniroyal still takes pride in offering dependable tires at a price that makes sense. Whether you’re commuting to work, taking the kids to soccer practice, or heading out on a weekend road trip, Uniroyal offers tires that fit your life. 

Storied Heritage 

Uniroyal’s story begins in 1892, when it was founded as the United States Rubber Company. Over the years, the company evolved alongside the automotive industry, becoming a key player in tire manufacturing. In 1961, the company rebranded as Uniroyal, which marked a new era of iconic products, bold marketing and a deep connection to American drivers. The brand was acquired by Michelin in 1990, but it has always maintained its own strong identity.  

“Uniroyal stands for quality you can count on, no matter where the road takes you,” said Michelle Grim, Uniroyal Brand Director. “From the beginning, Uniroyal has stood for reliability and value. Our tires have been trusted by generations of drivers, earning a reputation for delivering dependable performance without the premium price tag.” 

The Tiger  

The symbol of a tiger has been associated with Uniroyal for decades. In the 1960s, the brand unveiled the Tiger Paw line of tires, which quickly became synonymous with performance and style, especially among muscle car enthusiasts. It even was original equipment on the Pontiac GTO, which helped cement its legacy.  

Today, the brand has a tiger mascot named Royal, and the Tiger Paw line continues to serve modern drivers with options like the Tiger Paw Touring A/S, offering long tread life, quiet rides and dependable traction in all seasons. For a sportier feel, the Power Paw A/S delivers enhanced grip and handling for drivers who want performance without sacrificing comfort. 

Built for Your Life 

As part of the Michelin family, Uniroyal benefits from world-class development and manufacturing capabilities. But its mission remains the same: provide hardworking drivers with tires they can trust at a price they can afford. 

Uniroyal understands these drivers want peace of mind. That’s why every tire is backed by a robust mileage warranty. From the Tru-Last technology that promotes even wear to the optimized tread patterns that help enhance traction, Uniroyal tires are designed to go the distance in a variety of driving conditions. 

The Giant Tire 

One of the most enduring symbols of the Uniroyal brand is the Giant Uniroyal Tire in Allen Park, Michigan. Originally built as a Ferris wheel for the 1964-65 New York World’s Fair, this 80-foot-tall structure was later moved to its current location along I-94 near Detroit. It has since become a beloved roadside landmark and a powerful symbol of Uniroyal’s durability and presence in American culture. 

Over the years, the Giant Tire has been used to reflect the brand’s evolution. It has featured a large embedded nail to promote self-sealing tires, and it has been lit in pink to support breast cancer awareness. In 2024, the Giant Tire reached its 60th anniversary. 

The Brand Gives Back 

Uniroyal’s commitment to community and conservation is just as strong as its commitment to quality. The brand has partnered with organizations like the World Wildlife Fund to support tiger conservation efforts, aligning its iconic Tiger Paw branding with a meaningful cause. It also engages in local initiatives, from youth sports sponsorships to awareness campaigns that make a difference. 

Ask for Uniroyal 

If you’re looking for a tire brand that’s been tested by time and trusted by generations, Uniroyal is a smart choice. Backed by Michelin’s global expertise, Uniroyal offers tires that are: 

• Reliable: Built with proven technology for enduring performance  
• Affordable: Designed to deliver value without compromising quality  
• Versatile: Available in a wide range of sizes and styles for various vehicles and driving needs 
• Trusted: Boasting more than 130 years of experience and innovation 

Ready to Roll? 

Visit UniroyalTires.com to explore the full lineup, choose the right tire and find a dealer near you. Join the millions of drivers who trust Uniroyal to keep them moving, mile after mile, year after year. 

Because when you choose Uniroyal, you’re not just buying a tire, you’re becoming part of a legacy.