Fortune Tires: Expect More Performance, Durability, and Success

EXPECT MORE WITH FORTUNE TIRES

Fortune Tires invites dealers to Expect More from their exceptional lineup of tires engineered to meet real-world demands. Backed by world-class manufacturing and distribution, Fortune offers a true partnership that promotes business through innovative solutions, dealer-driven insights, unique marketing tools, and a dedicated team of tire professionals who are committed to integrity and support. By aligning with Fortune, dealers gain valuable resources needed to exceed expectations with their consumers, drive profitability, and set a new standard for success.

THE FORTUNE DIFFERENCE

Fortune Tires combines innovation, quality, competitive pricing, and durability, across a robust portfolio of more than 400 SKUs. The brand covers PLT, STR, LMD, and TBR segments, focusing on delivering premium products and uncompromising user satisfaction. From the ClimaFlex 4S touring and CUV tire with 3PMS certified all-weather performance, to the rugged and reliable Tormenta A/T² light truck tire that provides high traction and grip across challenging terrain, to the FDW802 winter drive tire that ensures dependable results through demanding commercial use, Fortune delivers durable and effective tire offerings across every category. 

GLOBAL VISION. LOCAL PERSPECTIVE.

Fortune Tires are produced by Prinx Chengshan, a globally recognized manufacturer that operates state-of-the-art facilities with rigorous standards for quality, consistency, and reliability. Production lines and automated warehousing ensure that every tire is manufactured precisely and shipped on time, giving dealers confidence in every order.

In North America, local sales and customer service teams in both the U.S. and Canada are lauded for providing personalized support, marketing resources, and product logistics to dealers across the continent. This approach effectively positions Fortune as the smart choice within its competitive set, empowering dealers to succeed like never before.

DEDICATED TO DEALER SUCCESS

Every Fortune Tires product is engineered with dealer profitability in mind—through higher margins, lower return rates, and an emphasis on reliable performance. With versatile all-weather options, strong warranty coverage, and competitive pricing, Fortune provides a tangible edge for dealers in today’s crowded tire market.

Fortune Tires is committed to long-term dealer partnerships,” says Samuel Felberbaum, President PCTNA. “Through consistent quality, targeted marketing, and hands-on support, we help dealers increase sell-through, boost margins, and grow their business with confidence.”

INNOVATION DRIVEN BY INSIGHT

Dealer insight plays a direct role in shaping product development at Fortune, resulting in tire innovations that don’t just meet market standards but exceed customer expectations. A recent example is the launch of the Tormenta A/T² all-terrain light truck tire. Designed with an aggressive, purpose-built tread tailored for rugged conditions but engineered for a quiet highway ride, it delivers the features Fortune dealers requested most.

“Every tire in the Fortune lineup is designed with real-world performance and dealer feedback in mind,” says Ken Coltrane, VP of Marketing and Product Development, Fortune Tires. “From engineering durable tread compounds to optimizing comfort and reliability, our products give dealers a competitive edge, reduce adjustments, and help build customer trust. We’re committed to creating tires that not only perform on the road but also support our partners’ long-term business success.”

MARKETING & PARTNERSHIPS THAT DRIVE GROWTH

Fortune Tires equips dealers with impactful marketing tools. The revamped fortunetireusa.com includes a smart Tire Finder and Retailer Locator to connect consumers with the right product and the nearest dealer. Updated catalogs, sales sheets, and high-quality product photography facilitate the sales process and help dealers close deals.

To extend its reach even further, Fortune has also developed exciting sponsorships in professional sports. As the Official Tire of the American Hockey League (AHL) and USA Pickleball (USAP), Fortune engages millions of fans annually, strengthening brand recognition across the country through custom activations, integrated media, and in-stadium branding.

During the 2025 professional football season, you can listen to Fortune Tires Football Fridays on Mad Dog Sports Radio on Channel 82 SiriusXM—complete with weekly tire giveaway sweepstakes to keep consumers tuning in and keep the Fortune name top of mind.

All of these resources, efforts, and initiatives contribute to growing Fortune Tires brand awareness, as well as improving the visibility of our dealers—helping both stand out from competitors.

READY FOR THE ROAD AHEAD

Fortune Tires remains focused on delivering durable and profitable tire solutions—now and into the future. As the brand continues to gain traction across North America, its commitment to dealer relationships, low adjustment rates, and innovative tire design is projected to grow as well. Get to know Fortune today and find out how you and your business can Expect More.

[Click here to become a Fortune Tires dealer.]