GITI Tire Canada relied heavily on Facebook, as well as search engine optimization and pay-per-click tactics, to promote its successful GT Radial “Escape the Winter” Sweepstakes.
Facebook alone generated more than 45 million consumer impressions and 15,000 visits to the new GT Radial website. In total, the brand’s Canadian website received 88,000 visits during the 10-week promotion with 13,000 clicks on the site’s tire selector tool and 12,000 clicks on product pages.
One of those visits was by Kevin McHallam of Chilliwack, British Columbia, who won the grand prize, a $5,000 Air Canada vacation voucher. There were also 50 winners of $200 Visa gift cards in the sweepstakes, which ended Dec. 10.
Winning the grand prize could not have come at a better time for McHallam, a former paramedic who spent the past two years recovering from a severe back injury he suffered while lifting a patient. He recently returned to work as a medical dispatcher for the British Columbia Ambulance Service.
“I’ve been pretty much stuck in the house with my injury, so the opportunity to take a nice trip this year is absolutely wonderful,” said McHallam, who is considering a European vacation with his wife.
McHallam is also very pleased with the GT Radial Champiro WinterPro tires he purchased at the Fountain Tire store in Chilliwack. “I travel over a mountain pass to get to work, and the GT Radial tires have performed very well through heavy snow and ice.”
There are currently 14 million Canadians, or 42% of the population, using Facebook. GITI Tire Canada Sales Director Lou Monico said it proved to be an ideal platform for promoting the sweepstakes.
“We’re not only trying to build brand awareness but also engage with consumers, and obviously social media such as Facebook is ideal for this,” Monico says.
For more information on GITI Tire Canada and GITI Tire USA, the North American sales and marketing offices for GITI Tire Co., Ltd., visit www.gtradial.ca.
