Yokohama makes gear available through e-STORE

April 16, 2012

Yokohama Tire Corp. has been selling name-brand gear online only to its dealers and employees -- until now. The new e-STORE gives the general public a chance to purchase Yokohama-branded merchandise and apparel for men, women and children.

“The brand affinity for Yokohama is growing,” says Alan Holtschneider, manager of advertising, promotions and events, “and we are excited to support that with the launch of the all-new Yokohama e-STORE.

"The selection is wider than our previous programs and the cost will be very competitive given the streamlined business transactions.”

The e-STORE can be accessed either through a link on Yokohama’s corporate website or directly at

For more information on Yokohama’s extensive product line, visit