CTNA launches consumer Web site

Jan. 5, 2009

Continental Tire North America Inc. (CTNA) has launched a redesigned consumer Web site at www.continentaltire.com.

The site includes links to CTNA's latest news, events and promotions. It also includes a dealer locator and links that will enable users to register their tires. In addition, the site divides tires into easily recognizable categories: car tires, light truck/SUV tires and commercial tires.

"The new site features a sophisticated new look that mirrors our new 'Conti Confidence' ad campaign that will launch in 2009," says Travis Roffler, director of marketing for CTNA's General brand.

"We're working hard to raise the profile of Continental with North American consumers, and this site is designed to help them research and choose their tires in a dynamic, user-friendly manner."