Hankook Tire America Corp. has launched its 2009 baseball advertising campaign with its presence during the 2009 World Baseball Classic (WBC).
Hankook's "virtual home plate signage" will appear in half-inning rotations during 33 televised games, while Hankook commercials will play during 16 tournament games.
"Through our virtual signage and commercials during the WBC games, we are able to utilize a unique global platform to effectively present the Hankook brand to millions of baseball enthusiasts," says Bill Bainbridge, Hankook's director of brand communications.
