Times may be tough, but tire manufacturers are moving ahead with the development of new technologies.
The latest installment of MTD Senior Editor Mike Manges' "Tire Talk With Mike" blog looks at two recently announced technologies that may eventually find their way into the tires that you sell.
"People who make their living designing, building, selling, distributing and even writing about tires realize that (tires) are incredibly sophisticated, highly engineered items," he writes. "It's our collective job, as an industry, to make sure the general public knows."