Atturo Helps High School Students Customize Jeeps for SEMA

April 11, 2019

For the second straight year Atturo Tire Corp. is supplying tires for the Specialty Equipment Market Association (SEMA) High School Vehicle Build. Students in five high school automotive shop classes are building custom vehicles as part of the SEMA-funded program. Atturo donated the tires for four out of the five Jeep Wrangler TJs that are being built. The Jeeps will roll on the Trail Blade Boss tire in sizes LT325/60R20 and 37x12.5R17.

“We’re proud to partner again with SEMA this year to help foster and educate the next generation of automotive aftermarket enthusiasts and specialists,” says Atturo Tire Marketing Manager Joe Gomez. “And we’re excited for high school students nationwide to learn more about how Atturo tires can help them Go Their Own Way with first-hand experience at installing tires as part of these aftermarket builds.” 

In 2019, the SEMA program’s accessorizing project focuses on suspension, interior and exterior accessories, and wheels and tires with students customizing a Jeep Wrangler TJ under the guidance and instruction of their auto-shop instructors using donated aftermarket products from partnering sponsor companies. 

After the vehicles are transformed by the students, they will be sold at the end of the school year. Proceeds from the sale will fund the purchase of another vehicle for the 2020 build. In the pilot program in 2018, SEMA partnered with Santa Fe Early College Opportunities (ECO) High School in Santa Fe, N.M. The automotive students modified a 2015 4WD Jeep Wrangler Unlimited, which was auctioned for $56,175. That money was used to fund this year's program at Santa Fe ECO.

SEMA hopes the program will grow and expand to reach thousands of high school automotive students across the country.

The 2019 program involves automotive students from these schools: 

C.D. Hylton High School, Woodbridge, Va.;

Santa Fe ECO in Santa Fe, N.M.;

Comstock High School in Kalamazoo, Mich.;

R.L. Turner High School in Carrollton, Texas; and

Santa Ynez Valley High School in Santa Ynez, Calif.

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