ZC Rubber Is Doing Big Business in Africa

June 24, 2019

Zhongce Rubber Group Co. Ltd. (ZC Rubber) hosted more than 50 of its partners and tire dealers in Africa at a dealer conference. During the meeting the company said sales in Africa have increased 51% in the last five years. ZC Rubber expects to hit $184 million in 2019.

During the June 19 meeting, Mack Cai, general manager of ZC Rubber's international business, said the company increased sales over the five-year period from $101 million to $153 million.

Ge Guorong, vice president of ZC Rubber, said as of the first quarter of 2019, the company is the top Chinese tire exporter according to Chinese customs data. ZC Rubber's truck bus radial tire output reached 4.61 million units, an increase of 2.4%. Passenger tire production hit 9.25 million units, a 16.37% increase compared to the first quarter of 2018.

In 2019, the company's overseas market target expects to reach 6.7 million TBR tires, 20 million passenger and light truck tire units, and 45,000 off-the-road tires. For revenues, ZC Rubber's goal is to record $1.680 billion from its overseas market in 2019. Ge Guorong also introduced the new business mode of ZC Rubber Auto Space to provide the best customer service and technology support on manufacture distribution and retail for the African market.

“We practice smart production, smart tire and smart supply and perfect stock management and distribution system to provide a timely supply of tires to all consumers. We devote to bring customers the best experience on the business and build win-win cooperation.”

ZC Rubber says it is aggressively ramping up its expansion across markets, especially focusing on building up new customers relationships in Madagascar, Malawi, Chad and Niger.

“Providing safety and value for customers is always our mission to execute every phase from R&D to production and sales. We will provide target products for different customers in local market and meet their requirements with premium tires and support dealers on the marketing activities to improve the consumer loyalty of local customers."