ASA adds text messaging to TireMaster

Jan. 14, 2015

ASA Automotive Systems has improved the customer retention capabilities of its TireMaster system through integration with the Text-4-U customer engagement platform.

ASA says its integration with Text-4-U helps TireMaster dealers more effectively connect with customers through the exchange of real-time interactive mobile text communications. 

The Text-4-U system has the ability to enhance customer retention by sending “one-off” mobile text messages and pre-canned or automated custom messages for service reminders, confirmations and specials (with or without coupons), that will bring customers back into the tire dealer’s store. 

The system can also help dealers close more sales for service work by attaching photos to a text message to show proof and visually explain inspection findings for repair work that needs to be done, and allow the customer to text back their approval to proceed, according to ASA Automotive.

“One of TireMaster software’s many benefits is its e-mail and texting capabilities, which provides a cost-effective means for dealers to actively engage with customers,” says Dave Vogel, vice president of sales at ASA Automotive.

“Playing phone tag with customers can be a major delay and resource drain for tire dealers.  Texting is a simple way to speed up the approval process, improve customer service and keep customers happy, which is not just a good idea—it’s vital for business.”

Text-4-U owner Steve Bradshaw says his company is excited to partner with ASA Automotive. “We feel that we are a natural fit with what ASA has already built into their program regarding customer retention."

For more information about ASA Automotive’s services, visit