Yokohama plans for Indonesia's new auto show

July 28, 2015

Yokohama Rubber Co. Ltd. is going to the inaugural Gaikindo Indonesia International Auto Show 2015 with a special focus — Indonesia's demand for eco cars and SUVs.

The Yokohama booth will feature displays to appeal to the high driving and environmental performance provided by Yokohama tires incorporating the latest technologies. The main products will be the fuel-efficient “BluEarth” brand of tires suitable for use with eco cars and the Geolandar brand of SUV tires. Yokohama also will display its Advan global flagship brand.

In addition, the booth will include panel of Chelsea Football Club players promoting the partnership between England’s Premier League football club and Yokohama, which became a Chelsea sponsor in July.

Yokohama will be represented at this new show by its Indonesian sales agent, PT YHI INDONESIA. The sales agent has twice previously represented Yokohama at the separate Indonesia International Motor Show (IIMS).