Consumers think Goodyear is reputable

April 22, 2011

Goodyear Tire & Rubber Co. has again been recognized as one of America’s most reputable companies by "Forbes" magazine.

Goodyear ranked 38th on the magazine’s sixth annual ranking of corporate reputation in the United States, which was released on Last year, the company ranked 40th. Goodyear is the only tire maker on the list and the highest-ranked company in the automotive industry.

The list is based on the results of the Reputation Institute’s U.S. Reputation Pulse consumer opinion survey, which measures the overall respect, trust, esteem, admiration and good feelings consumers hold toward 150 of the country’s largest companies.

Scores are based on the institute's seven dimensions of reputation: products/services, innovation, governance, workplace, citizenship, leadership and financial performance. The 2011 survey indicates that the top three drivers of corporate reputation are products and services, governance and citizenship.

“This recognition is particularly meaningful as it is based on surveys with the general public -- the consumers who buy our tires and put their trust in Goodyear and its products every day,” says Richard Kramer, Goodyear chairman, CEO and president.

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