Recently, Modern Tire Dealer reported that Nitto Tire U.S.A. Inc. topped the tire industry in the number of people who clicked the “Like” button on its Facebook page. According to the Nitto advertising agency, Cie Studios, this important measure of success is a sign of customer loyalty.
(For more information, check out "268,582 people can't be wrong about Nitto's Facebook page.")
Edward Yu, president of Cie Studios, attributed the site's popularity to hard work. "We spend a lot of time with our clients on generating compelling user content and engagement," he said. "So in Nitto's case, we help them engage with their enthusiast customers/fans through videos, photos, news stories, giveaways and contests, and general 'conversation' with their fans."
So, how do the other tire companys rank in terms of being “Liked” on their respective Facebook pages? Using MTD's domestic replacement tire brand share list from the 2011 Facts Issue as a guide, and trying as much as possible to compare the Web sites on an apples-to-apples basis, here are the rankings, in descending order.
1. Nitto: 268,582 14. Hankook: 4,885
2. Falken: 198,148 15. Dunlop: 4,856
3. Bridgestone: 188,930 16. Toyo: 4,576
4. BFGoodrich: 39,341 17. Nexen: 2,112
5. Cooper: 37,497 18. Kumho: 1,861
6. Continental: 20,463 19. Uniroyal: 829
7. Michelin (guides): 16,981 20. Sumitomo: 7
8. Big O: 12,782 21. 21. Hercules: 5
9. Goodyear (blimp): 11,297 22. Multi-Mile: 4
10. Yokohama: 10,622 23. Cordovan: 3
11. General: 9,428 24. Mastercraft: 3
12. Firestone: 8,819 25. Kelly: 2
13. Pirelli: 6,030
Since we ran the item, by the way, Nitto's "likes" have jumped to 278,614.
